Research Methodology

Data will be collected from reading a mix of primary sources and secondary sources using books, the internet, leaflets, newspapers and a survey.

The survey will consist of convenience samples of different age groups, and administered in the form of an interview, this is best practice meaning the data collected will be more reliable as the conditions the survey was taken in and the manor in which answered can be controlled (Robson 2007).

For the purposes of this report the survey will consist of thirty samples due to time and resource constraints. Ideally a much larger and representative sample would be used to represent the opinion of the general society. No pilot questionnaire will be undertaken.

The survey will supply objective data which will be used to produce statistics for comparison to current theories. There will be ten questions to cover the basis of the report. The questions will be easy to understand and not leading. Answers to the questions will be multiple choices as this is a quick way to collect objective data.

There will be a short letter of introduction to explain why the survey is being carried out and to explain that the survey and all answers are optional. The survey will be completely anonymous as personal information will not help with the report.